Never get lost.

"Avoid headache from getting lost. GPS navigation system is now available in new CR-V."

Product/ Service Description
Automotive

Client
Honda - New CR-V

Campaign Date
November 2006

Write Up
Now, with the new CR-V you can avoid headache from getting lost. The objective is to communicate the new feature on the product.

Petrol: piece of cake.

"The Civic Hybrid: You've never needed so little petrol."

Product/ Service Description
Automotive

Client
Honda - New Civic Hybrid

Campaign Date
July 2006

Write Up
The Civic Hybrid only consumes 1 litre for 39 kilometres. It's so fuel efficient.
It awarded Finalist for Photography & Digital Manipulation in the Automotive Category of Citra Pariwara Awards 2006.

Don't ever leave your loved one.

"Save 50% for every airline ticket purchased, you'll never leave your loved one."

Product/ Service Description
Banking

Client
Bank Danamon

Campaign Date
September 2006

Write Up
Bank Danamon with American Express gives 50% saving for every purchase of airline ticket, you'll never leave your loved one.

The faster the better.

Product/ Service Description
Flu medicine

Client
Stop Cold

Campaign Date
June 2004

Write Up
Stop Cold; the faster way to cure heavy flu symptoms. Within 2 months, the brand became top of mind in the category.
This poster series harvested Bronze in Citra Pariwara Awards 2004.

Get used to the view.

"The most beautiful view of Bali."


"The most beautiful view of Paris."


"The most beautiful view of Mallorca."

Product/ Service Description
Aphrodisiac drink

Client
Bintang Toedjoe - Irex Max

Campaign Date
March 2005

Write Up
Irex Max is Indonesia's leading aphrodisiac drink. The next campaign of this product was transformed to the new approach of communicating the sexual related-product.

Separating and unifying couple.

This campaign (2 versions) consisted of 2 parts, a teaser and launching ads.
Teaser ad (up): "The 'other' that always makes the couple's relationship begins to heat up."
Launch ad (bottom): "The 'other' that always makes couple's relationship is not able to be separated."

Product/ Service Description
Aphrodisiac drink

Client
Bintang Toedjoe - Irex Max

Campaign Date
February 2005

Write Up
Irex Max is Indonesia's leading aphrodisiac drink. It launched new product format, which is capsule form with doubled-ephicacy. We gimmicked the product name into a so called "girl's name" named IrMa (actually it's an acronym of IRex MAx). The only product that separating and unifying couples' relationship together.
The ads divided into 2 parts, a teaser and a launch ad.
The product soon became word of mouth in Indonesia.

Hurry up, be on target!

"Make sure your data received on target, on time."

Product/ Service Description
Telecommunication (MIDI services)

Client
Indosat - MIDI

Campaign Date
June 2005

Write Up
Isn't it nice when top secret data being received on target, on time. Thanks for the technology by Indosat MIDI.

008. Cut anything!

"SLI 008. Cut anything. Saves 40% all the day."

Product/ Service Description
Telecommunications (Int'l Direct Dial)

Client
Indosat - SLI 008

Campaign Date
September 2004

Write Up
SLI 008 is the International Direct Dial number owned by Indosat. The main benefit of the product is giving the caller 40% discount on telephony conversation tariff all day long.
The campaign was very successful. It was supported by TV campaign and activation program. The result: the calling frequency hiked up to 300% within 3 months and publication plus word of mouth around the country.

Simplify, it's a simple flying experience.

"Call and fly. 0-800-1-454545 (toll free)."


"Click and fly. www.ga-citilink.com."

Product/ Service Description
Airline

Client
Citilink (a subsidiary of Garuda Indonesia)

Campaign Date
February 2003

Write Up
Citilink is a subsidiary of Garuda Indonesia - the Indonesian national flag carrier. There was new service launched by Citilink, which was a booking system e.g. via telephone and internet. It was a tactical advertisement. Now Citilink has vast customers that ranged from teenager to young adult that demands a simple, fast and casual flight that fits.

Terrible thing. Envied.

"The fastest growing agency."

Product/ Service Description
Corporate Image

Client
Avicom Airvertising

Campaign Date
June 2003

Write Up
During the period of 2002-2003, Avicom Airvertising has been entitled as the fastest growing ad-agency in terms of business growth. The assignment was to communicate its corporate achievement. The ad has garnered finalist certificate at Citra Pariwara Awards 2003.