Bali: Shanti. Shanti. Shanti

"Bali, the tale of overcoming the fear after the bombing: Viral campaign that open minds."

Product/ Service Description
Public Service

Client
Bali recovery Group

Campaign Date
July 2003

Write Up
This viral email is objected to open the mind of foreign traveler that after the bombing, Bali is actually still the same, the beauty, the peacefully condition and even the lower fare in the marketplace. It's an ambush when the email recipient read the content of the message which is a mov. attachment, he/ she will expect as written in the subject of the email: Latest Tale & Latest Pics that officially released after the bombing.

In the end, the file is actually consists of the beautiful condition in Bali that still remains the same, deserves to be visited.

This viral campaign garnered Best of Category at ADOI Advertising Awards 2003.