008. Cut anything!

"SLI 008. Cut anything. Saves 40% all the day."

Product/ Service Description
Telecommunications (Int'l Direct Dial)

Client
Indosat - SLI 008

Campaign Date
September 2004

Write Up
SLI 008 is the International Direct Dial number owned by Indosat. The main benefit of the product is giving the caller 40% discount on telephony conversation tariff all day long.
The campaign was very successful. It was supported by TV campaign and activation program. The result: the calling frequency hiked up to 300% within 3 months and publication plus word of mouth around the country.