Separating and unifying couple.

This campaign (2 versions) consisted of 2 parts, a teaser and launching ads.
Teaser ad (up): "The 'other' that always makes the couple's relationship begins to heat up."
Launch ad (bottom): "The 'other' that always makes couple's relationship is not able to be separated."

Product/ Service Description
Aphrodisiac drink

Client
Bintang Toedjoe - Irex Max

Campaign Date
February 2005

Write Up
Irex Max is Indonesia's leading aphrodisiac drink. It launched new product format, which is capsule form with doubled-ephicacy. We gimmicked the product name into a so called "girl's name" named IrMa (actually it's an acronym of IRex MAx). The only product that separating and unifying couples' relationship together.
The ads divided into 2 parts, a teaser and a launch ad.
The product soon became word of mouth in Indonesia.