Help Wanted!

"Maids off? Need laundry expert?"

Product/ Service Description
Rinso

Client
Unilever Indonesia

Campaign Date
May 2002

Write Up
An old piece ad for Rinso, simply grabbed the insight of how it so hard to get the replacement maid during mudik period of Lebaran. Rinso could replace the maid to do all laundry job.
This ad garnered Finalist at Citra Pariwara Awards 2003.

Power, Passion, Pride.

"Platinum: For those who has power, passion, and pride."

Product/ Service Description
Niaga Platinum Card

Client
Bank Niaga

Campaign Date
October 2007

Write Up
It used as material for launching of the Niaga Platinum Card.

Yes! Play till you drop!

"My ultimate playground!"

Product/ Service Description
Yes!

Client
Frisian Flag Indonesia

Campaign Date
October 2006

Write Up
With all its rich nutrient, Yes! will give the kids ultra power to play till drop.

Indonesia: Colour of Treasure

"Indonesia: Internally inspiring, externally sellable."

Product/ Service Description
Travel and Leisure

Client
Ministry of Culture and Tourism of Indonesia

Campaign Date
November 2007

Write Up
All of these concept was the material for the pitch for Visit Indonesia Year 2008 and Indonesia Branding project. It was made during my tenure at Octocomm Asia when we won this account.

Bali: Shanti. Shanti. Shanti

"Bali, the tale of overcoming the fear after the bombing: Viral campaign that open minds."

Product/ Service Description
Public Service

Client
Bali recovery Group

Campaign Date
July 2003

Write Up
This viral email is objected to open the mind of foreign traveler that after the bombing, Bali is actually still the same, the beauty, the peacefully condition and even the lower fare in the marketplace. It's an ambush when the email recipient read the content of the message which is a mov. attachment, he/ she will expect as written in the subject of the email: Latest Tale & Latest Pics that officially released after the bombing.

In the end, the file is actually consists of the beautiful condition in Bali that still remains the same, deserves to be visited.

This viral campaign garnered Best of Category at ADOI Advertising Awards 2003.

How does it feel to have flu?

"Better Stop Cold than tissue."

Product/ Service Description
Pharmaceutical

Client
Darya Varia - Stop Cold

Campaign Date
June 2004

Write Up
This ambient was put in several famous restaurants, hotels and malls in Jakarta.
It garnered Bronze in AdDone Awards and Silver in Citra Pariwara Awards both in 2004 for Best Outdoor category.

Put the magic in a tropical country.

Campaign Brief Asia has featured my latest commercials for All New Honda CR-V. Jakarta became a sub-tropical city that covered with snow in winter, and creating 4 seasons situation around the country.

It's not an easy job to do, with 32 degrees C, one could set the clock by sunrise and sunset, and there are no seasonal variations apart from wet and dry.
It took 4 days for production in Jakarta and Cibodas (near Jakarta) and 2 weeks for post-pro in Sydney, Australia.

The commercials garnered Finalist for Best Special Effects at Apollo Awards Singapore in 2007.

Never get lost.

"Avoid headache from getting lost. GPS navigation system is now available in new CR-V."

Product/ Service Description
Automotive

Client
Honda - New CR-V

Campaign Date
November 2006

Write Up
Now, with the new CR-V you can avoid headache from getting lost. The objective is to communicate the new feature on the product.

Petrol: piece of cake.

"The Civic Hybrid: You've never needed so little petrol."

Product/ Service Description
Automotive

Client
Honda - New Civic Hybrid

Campaign Date
July 2006

Write Up
The Civic Hybrid only consumes 1 litre for 39 kilometres. It's so fuel efficient.
It awarded Finalist for Photography & Digital Manipulation in the Automotive Category of Citra Pariwara Awards 2006.

Don't ever leave your loved one.

"Save 50% for every airline ticket purchased, you'll never leave your loved one."

Product/ Service Description
Banking

Client
Bank Danamon

Campaign Date
September 2006

Write Up
Bank Danamon with American Express gives 50% saving for every purchase of airline ticket, you'll never leave your loved one.

The faster the better.

Product/ Service Description
Flu medicine

Client
Stop Cold

Campaign Date
June 2004

Write Up
Stop Cold; the faster way to cure heavy flu symptoms. Within 2 months, the brand became top of mind in the category.
This poster series harvested Bronze in Citra Pariwara Awards 2004.

Get used to the view.

"The most beautiful view of Bali."


"The most beautiful view of Paris."


"The most beautiful view of Mallorca."

Product/ Service Description
Aphrodisiac drink

Client
Bintang Toedjoe - Irex Max

Campaign Date
March 2005

Write Up
Irex Max is Indonesia's leading aphrodisiac drink. The next campaign of this product was transformed to the new approach of communicating the sexual related-product.

Separating and unifying couple.

This campaign (2 versions) consisted of 2 parts, a teaser and launching ads.
Teaser ad (up): "The 'other' that always makes the couple's relationship begins to heat up."
Launch ad (bottom): "The 'other' that always makes couple's relationship is not able to be separated."

Product/ Service Description
Aphrodisiac drink

Client
Bintang Toedjoe - Irex Max

Campaign Date
February 2005

Write Up
Irex Max is Indonesia's leading aphrodisiac drink. It launched new product format, which is capsule form with doubled-ephicacy. We gimmicked the product name into a so called "girl's name" named IrMa (actually it's an acronym of IRex MAx). The only product that separating and unifying couples' relationship together.
The ads divided into 2 parts, a teaser and a launch ad.
The product soon became word of mouth in Indonesia.

Hurry up, be on target!

"Make sure your data received on target, on time."

Product/ Service Description
Telecommunication (MIDI services)

Client
Indosat - MIDI

Campaign Date
June 2005

Write Up
Isn't it nice when top secret data being received on target, on time. Thanks for the technology by Indosat MIDI.

008. Cut anything!

"SLI 008. Cut anything. Saves 40% all the day."

Product/ Service Description
Telecommunications (Int'l Direct Dial)

Client
Indosat - SLI 008

Campaign Date
September 2004

Write Up
SLI 008 is the International Direct Dial number owned by Indosat. The main benefit of the product is giving the caller 40% discount on telephony conversation tariff all day long.
The campaign was very successful. It was supported by TV campaign and activation program. The result: the calling frequency hiked up to 300% within 3 months and publication plus word of mouth around the country.

Simplify, it's a simple flying experience.

"Call and fly. 0-800-1-454545 (toll free)."


"Click and fly. www.ga-citilink.com."

Product/ Service Description
Airline

Client
Citilink (a subsidiary of Garuda Indonesia)

Campaign Date
February 2003

Write Up
Citilink is a subsidiary of Garuda Indonesia - the Indonesian national flag carrier. There was new service launched by Citilink, which was a booking system e.g. via telephone and internet. It was a tactical advertisement. Now Citilink has vast customers that ranged from teenager to young adult that demands a simple, fast and casual flight that fits.

Terrible thing. Envied.

"The fastest growing agency."

Product/ Service Description
Corporate Image

Client
Avicom Airvertising

Campaign Date
June 2003

Write Up
During the period of 2002-2003, Avicom Airvertising has been entitled as the fastest growing ad-agency in terms of business growth. The assignment was to communicate its corporate achievement. The ad has garnered finalist certificate at Citra Pariwara Awards 2003.