Help Wanted!

"Maids off? Need laundry expert?"

Product/ Service Description
Rinso

Client
Unilever Indonesia

Campaign Date
May 2002

Write Up
An old piece ad for Rinso, simply grabbed the insight of how it so hard to get the replacement maid during mudik period of Lebaran. Rinso could replace the maid to do all laundry job.
This ad garnered Finalist at Citra Pariwara Awards 2003.

Power, Passion, Pride.

"Platinum: For those who has power, passion, and pride."

Product/ Service Description
Niaga Platinum Card

Client
Bank Niaga

Campaign Date
October 2007

Write Up
It used as material for launching of the Niaga Platinum Card.

Yes! Play till you drop!

"My ultimate playground!"

Product/ Service Description
Yes!

Client
Frisian Flag Indonesia

Campaign Date
October 2006

Write Up
With all its rich nutrient, Yes! will give the kids ultra power to play till drop.

Indonesia: Colour of Treasure

"Indonesia: Internally inspiring, externally sellable."

Product/ Service Description
Travel and Leisure

Client
Ministry of Culture and Tourism of Indonesia

Campaign Date
November 2007

Write Up
All of these concept was the material for the pitch for Visit Indonesia Year 2008 and Indonesia Branding project. It was made during my tenure at Octocomm Asia when we won this account.

Bali: Shanti. Shanti. Shanti

"Bali, the tale of overcoming the fear after the bombing: Viral campaign that open minds."

Product/ Service Description
Public Service

Client
Bali recovery Group

Campaign Date
July 2003

Write Up
This viral email is objected to open the mind of foreign traveler that after the bombing, Bali is actually still the same, the beauty, the peacefully condition and even the lower fare in the marketplace. It's an ambush when the email recipient read the content of the message which is a mov. attachment, he/ she will expect as written in the subject of the email: Latest Tale & Latest Pics that officially released after the bombing.

In the end, the file is actually consists of the beautiful condition in Bali that still remains the same, deserves to be visited.

This viral campaign garnered Best of Category at ADOI Advertising Awards 2003.

How does it feel to have flu?

"Better Stop Cold than tissue."

Product/ Service Description
Pharmaceutical

Client
Darya Varia - Stop Cold

Campaign Date
June 2004

Write Up
This ambient was put in several famous restaurants, hotels and malls in Jakarta.
It garnered Bronze in AdDone Awards and Silver in Citra Pariwara Awards both in 2004 for Best Outdoor category.